Developing Consumerism through Design

Developing Consumerism with DesignConsumerismAll every ship the place, from the popular culture to the propaganda system, there is constant pressure to book mint feel that they argon helpless, that the only role they can have is to ratify decisions and to engross.Consumerism is a substance of life story and an ideology which is developed further by mass phenomenon. In Singapore, consumerism has receive very much a air of life with the popular Great Singapore Sale, major IT Exhibitions, perpetual discounts in most retail outlets nations wide and many delicious restaurants with culture involved. Thus, it is consequential for us to recognize the value of consumerism that is within and some us. People are consuming in different aspects, and Food Beverage is taking a big part in the society. However, muckle need to consume, mountain consume also because of the thousands of knowing space which attract them to go and explore more than than for their life. In an some othe r word, consumerism is becoming formula driven. accord to dictionary, the meaning of consumerism is that the driveway seeking to protect and inform consumers by requiring such practices as trustworthy packaging and advertising, product guarantees, and improved safety standards the theory that a increasingly greater consumption of greats is economically beneficial and attachment to materialistic value or possessions deplored the rampant consumerism of contemporary society.Consumerism is known as an action where great deal purchase goods, which are more than necessary for their lives, but it can impress more than subverting habits and personal and family life. Sometimes, it may even make people less aware of their own emotional reactions, as they seek to buy yet another item that entrust distract them. On the other hand, consumerism also keeps people up-to-date and modern as consumerism globalized.In fact, consumerism has been around human civilization at the first place. It had a great function in consumerism arrived just before the Industrial Revolution.In 21st century, consumerism is integrity of the arguments of scientists, and researchers, they try to find out how and why do people absquatulate currency in such expensive things, such as clothing, electronic items, cars, technological devices etc. One of many reasons that makes consumer spend lots of money for their consumption is labourment. According to research, Billions of companies throw their commercials into market as many ways as they can. They impart show their brand names on TV, magazines, in movie theaters, malls etc. To attract consumer, companies have million ways to lure people by advertising. If a company wants people know virtually its name or products, they then try to make an attractive flyer or a nice page in magazine to advertise their products to the public. Containing a nice explicit picture and attractive colors, the poster is do to send an implicit message -the key - to consumers this key convinces people to buy products. This has be arrive a trend internationally. Indeed, a company advertised themselves is a way of designing themselves looks better and sounds greater to sell the product.From a design perspective, will a good design bring more consumers to the place? The firmness of purpose is definitely yes.Designing a place is designing an experience, and how to leave people with a memory. It is the atmosphere that provides for the customers, which has a significant impact on them, and make them want to come back and hang out.Moreover, consumerism is not only happened in the fashion world as motioned before, Consumerism is also applied for other industries as well. For Singapore, tourism and food beverage are the most important industriousness which makes the income for the whole country. Food beverage industry is the basic needs for people, how good the basic industry is, and it reflects how well the country has developed. In another wor ld, the wakeless shows all. However, food beverage is not lonely the food and drinks, it is a place where provides the feel of gathering the atmosphere and the environment which design dress them up together. For some of Singaporeans, they consume on food beverage as a lifestyle to eat fine food at well designed restaurants.Based on research from Singapore Tourism Board, the busy life that Singaporeans have, the among of tourists come to Singapore keep growing class by year and the mixed culture background, all of these de circumstanceine that there is a bespeak to undetermined more fine dining restaurants. Singapore especially has a strong influence of western culture, the percentage of Singaporeans who drink booze has bighearted over 214 present during last 10 years, so that it is a authorization to open a wine shop here as well. .As a result, the proposal for the Utopia project is to design a wine discretion club and fine dining restaurant which aims to add on more valu e to the Singapore society, to adopt a wine culture to Singaporeans. According to the chosen site at South beach building which is primed(p) at the CBD area, the target market would be businessmen, tourists and local Singaporeans. The design excogitation is to create a space which carries the knowledge about the wine culture, the appendage of making wine and history of wine etc.The design opinion is based on the process of making wine, the three key locomote are harvest, crushing and ageing. The idea behind these three key haggling is that harvest is a place to gather people and collection of grapes, it will become the reception and welcoming place at first when people get into the space following by the crushing grade, it is translated to the whole design language of the entire space, after reaching welcoming space, the crushing step forms a wine process gallery, normally, a gallery should be open and big space, yet in this case, in order to feel more about the crushing step of winemaking process, the space is designed to be narrow and low-volume space Now ageing, this key word is designed as a journey in the space, why? The reason is ageing is a matter of time, a space that is changing or transforming like the wine making process, from grapes to wine, form sugar to alcohol As people travel in the space, the space is able to speak and lead people through the designed journey. The space will be changing in term of volume, proportion, scale, lighting and different materials of the space.Through designing the space to bring peoples economic aid and draw people into the place to purchase and enjoy, it is a way of consumerism. Indeed, consumers come to the place not only to dine, but to also engage with pertly things, to experience the space, to add on value to them, to spend time with friends in the atmosphere of wine knowledge. Leave a wonderful memory to the consumers.