Space Defining Architecture

Lynda Nwankwo Humanities 101-011 11/9/2012 SPACE DEFINING ARCHITECTURE An average population of the world views space and structure through the visual elements provided. Brick, tree, corridor, door, window, trim and carpet are only a few of these visual elements. All of the elements combine to allow us to experience a space. These experiences should be the designer’s goal when conceiving the space in question. Some spaces are created to encourage social interaction while others are designed to encourage silence and reflection.Think about the space that you are in now. If you are in an office, most likely it is institutionalized with a nominal amount of light and large capacity for production. Let’s say you are in a municipal park. Most likely you are relaxed and enjoying time away from the office and other stresses of life. It is the purpose of this paper to explore the relationships between these elements and how you experience a space. â€Å"Behind all seen things li es something vaster; everything is but a path, a portal or a window opening on something other than itself. ? Antoine de Saint-Exupery, Wind, Sand, and Stars :Harcourt Brace Javanovich, New York, 1967 We spend our lives inside buildings, our thoughts shaped by their walls. Nevertheless, there’s surprisingly little research on the psychological implications of architecture. How do different spaces influence cognition? Is there an ideal kind of architectural structure for different kinds of thinking? To begin I would like to define architecture and explain why it is important to design with experience in mind.Here at New Jersey Institute Of Technology, it is engrained into architecture students that our definition of architecture is the following: â€Å"Architecture is the blend of science, art and technology to provide a meaningful interaction between an audience and the space that they occupy. † Color can have a large variety of effects on the occupants of a space. As a designer conceives a space, the color should be used as a function of the space as much as the walls or ceilings. Yellow, for instance is a color that tends to grab attention more than other colors.This would make it a good color to use in corridors to show occupants where to go next. Since it also tends to increase metabolism, yellow should also be used in dining spaces such as restaurants. Along with color, spatial qualities can play a large role in how we experience a space. At the moment, I think we’re only beginning to grasp the relevant variables of design. Christian Jarrett, for instance, highlights a new study on curved versus rectilinear furniture. The study itself was simple: subjects viewed a series of rooms filled with different kinds of couches and lounge chairs.Needless to say, we’re only beginning to grasp how the insides of buildings influence the inside of the mind. For now, it’s safe to say that tasks involving accuracy and focus – say , copyediting a manuscript, or doing some algebra – are best suited for short spaces with red walls. In contrast, tasks that require a little bit of creativity and abstract thinking benefit from high ceilings, lots of windows and bright blue walls that match the sky. The point is that architecture has real cognitive consequences, even if we’re just beginning to learn what they are.

Marketing Strategies for the New Economy Essay

Past paper: Discuss the advantages and disadvantages of the new economy for marketers (60%). How might companies develop a new economy strategy for their products or services (40%)? Illustrate your answer with examples. * Does every company need a new-economy strategy * Definition: new economy means the industries that stimulate the development or play an important role in electronic commerce and the internet, market computer hardware and software, and provide any of growing arrays of telecommunications services. E.g. dot-com retailers—Amazon, web portals—Google and Yahoo! * The growing adoption of new-economy technologies in consumer and commercial sectors illustrates the importance of an internet strategy. E.g. high-speed broadband connection is revolutionizing the possibilities of what the internet can offer, in U.S. 2010, more than 70% households wanted to be broadband connected, compared to 31% in 2004. * The growing market acceptance of the internet and other new-economy technologies and the inherent advantages that they bring suggest that nearly every company needs to examine how it will be affected by and can take advantage of these new technologies. * Forms of e-commerce: B2B (Cisco) C2B (Priceline/ www.elance.com) B2C (Amazon) C2C(eBay) * E business models: Bricks and Mortar only; Bricks and back up clicks; Bricks and clicks and clicks only. * Threats or opportunities? (seven attractive elements) 1) The syndication of information (lies at the heart of e-commerce business models) * Syndication involves the sales of the same good (information good) to many customers, who may then combine it with information from other sources and distribute it. * Why syndication is important: a) Syndication delivers informational goods, variable cost of which is zero. b) Syndication process can be automated and digitized, enabling syndicated networks to be created, expanded, and flexibly adapted far more quickly than physical goods. * Syndication via the internet opens up endless opportunities for markets, replacing scarcity with abundance,  processing the information timely and can be distributed everywhere. * However, companies should identify and occupy the most important niches in syndication networks, which can maximize the number and strength of links to other companies and customers. 2) Increasing returns to scale of network products * Positive network effect (network externality): the characteristic of informational networks—a product becomes more valuable as the number of users increases. * Companies that can identify and exploit opportunities where they benefit from the increasing returns to scale that result from positive network effects can sometimes grow quickly on relatively modest capital investment. * Though some companies received lofty valuations, most are struggling to find a business model that actually makes any money. 3) The ability to efficiently personalize * Rules-based personalization: collaborative filtering is one way of personalizing a market offering to each customer, when formal rules can be identifies in the way customer behave, it is done. 4) customize market offerings * Customization technique: is user-driven instead of marketer-driven, allowing users to specify the nature of what is offered to them. * Personalization and customization can be help build customer loyalty and make it less likely that customers may switch to other suppliers. 5) Disintermediation and restructuring of distribution channels * The internet makes the distribution channels possible for marketers to reach customers directly, without expenses or complication of distribution channels (disintermediation). * Those who consider disintermediation their channels and selling direct must determine how they will perform these functions and must evaluate whether doing so is more effective and efficient than using intermediaries. * Web-based disintermediation has grown to fill new needs. E.g. eBay→ creates new type of intermediary, the consignment seller. * Other new intermediaries: aggregators and affiliate schemes. E.g. Kayak.com, a travel aggregator (seems like æ  ºÃ§ ¨â€¹Ã§ ½â€˜Ã¯ ¼Å'assist customers in finding the best deal among hundreds of sites.) The aggregator sites can  focus on improving the technologies that allow customers to find exactly what they want, and publishers can specialize in promotion and attracting customers, since they are not involved in managing the product that the customer is actually buying. 6) Global reach, round-the-clock access * Global reach, making them available 24 hours per day, providing instantaneous delivery. E.g. EasyJet airline, sells low price tickets of flight, allowing customers from different continent confirm the deal instantly at any time. With mobile telephony and GPS technologies develop, such deals can be done via mobiles. 7) The threats of new-economy and defenses * Raise complex ethical issues and present potentially significant threats * For most products, price usually is not far from variable cost in the long run, syndication implies that the variable of delivery of informational goods approach zero, then what about the price, how do the producers make money? * There are few barriers to entry and many internet strategies are easily imitated. * Privacy and security issues. * Two best defenses against these advantages: one is through the patent and copyright system. The other one is through versioning. Shapiro and Varian argue that even for information products whose variable costs are zero, the value of information to different kinds of customers is likely to vary substantially. * Versioning dimensions: time, convenience, comprehensiveness, manipulation, community and support * Skills in market segmentation and targeting, differentiation and positioning are needed to enable marketers to best take advantages of new-economy technologies and mitigate their disadvantages. * Developing a new-economy strategy: a decision framework * Steps for building marketing strategies for new-economy * Assess the nature of environment * Audit environmental influences (using PEST) * Identify competitive position (strengths and weaknesses via a vis competitors and customers) * Identify key opportunities and threats * Strategic position * Marketing segmentation, targeting and positioning * Identify bases for segmenting the market * Develop profiles of resulting segments * Develop measures of segment attractiveness * Select target markets * Developing positioning for each target segment * Develop marketing mix for each target segment * Marketing applications for new-economy tools * A six-stage consumer experience process: a) Consumer insights: consumer provides information about their need to sellers, which permits producers to develop goods and services intended to meet the customers’ needs. b) Promotion and brand building: information about the new product flows to customers to inform and encourage them to buy c) Transaction: requires that information about pricing, terms, delivery flows both ways. d) Product delivery e) Customer support or service: in which case additional information may flow in either direction or additional goods and services may flow to the customers. f) Return, dispose: the customer may need to return or discontinue use of the good and service. * Impact of e-marketing on marketing strategy * Power shift in supply chain (producers and retailers→ consumers) * More comparative information available to consumers. E.g. Amazon.com → leads to higher purchasing power * Increase nature and scope of competition in many industries * Impact of e-marketing on offerings * Atom based: Still a physical product that needs to be shipped. * Bit based: Digital data or information in electronic form. E.g. MP3 Implications: Online customer has greater information, wider search, online recommendations and price comparisons; competitive strategy must seek to avoid price competition and use web to augment the offering * Developing strategies to serve new-economy markets * What might tomorrow’s entrepreneurs do to craft marketing strategies to  serve new-economy markets? a) Would-be internet entrepreneurs should consider the various ways in which revenue can be generated on the web or in other new-economy settings. Understanding one’s revenue model and being willing to change it as market and technological conditions warrant are essential. b) Entrepreneurs must ask not what can I sell but what do new-economy customers and markets need, and how and where do new-economy consumers want to consume what I have to offer. c) Would-be entrepreneurs must realize that barriers to entry are incredibly low in the new economy. Conclusion: execution is key and understanding customers and the markets they make up, understanding industries and the competitors that daily do battle in them, and developing marketing programs that can establish and maintain sustainable competitive advantage.

Analytical Paper about the article Why there is no 'southern problem' Essay

Analytical Paper about the article Why there is no 'southern problem'. On environmental leaders and laggards in the European Un - Essay Example On Environmental Leaders and Laggards in the European Union†). Thesis Statement This discussion intends to identify the argument which is made by the author relating to the article that is principally based upon the non-compliance with the EU based environmental laws. Moreover, the evidences which are used by the author in supporting the argument will be discussed. Various significant aspects which comprise the judgment about the evidence, whether, it is strong or weak and the grounds of agreeing or not agreeing with the argument will also be portrayed in the discussion. A Brief Analysis of the Argument In relation to the article, it has been viewed that the author made several arguments focusing upon the reality that non-adherence with the environmental laws belonging to EU is considered to be a ‘southern problem’. ... Moreover, the author also argued that the problem took place due to shortage in the administrative capacities for effectually implementing EU based environmental policies. It has been viewed in the article that the southern member provinces of EU did not possess adequate technical know-how, potential working staffs and well-structured infrastructures for applying as well as enforcing EU environmental based legislative policies. The author suggested that the southern member provinces belonging to EU should implement environmental policies competently for the purpose of developing their financial progression, increasing economic interests and most significantly generating employment. The effective execution of the EU environmental schemes or policies would ultimately promote the economic advancement of the different southern member provinces belonging to EU as well as enhance their environmental quality level by a greater extent. The author identified a significant reason which eventua lly restricted the southern member provinces of EU to implement EU environmental based policies effectively. The significant reason was that the southern member provinces belonging to EU possessed the political systems which were conventionally dominated by clientelism, disrespect and patronage for the public authority. On the basis of the article, the author argued that there lays significant disparities in meeting with the EU environmental laws throughout the different European member provinces which cannot be escorted by a simple north-south separation. The other argument which is made by the author in the article is that the relative study of the execution of the different environmental policies belonging to EU

Communication theory application assignment Essay

Communication theory application assignment - Essay Example Professor Maguire succeeds in gaining Will’s trust and confidence by revealing his own weaknesses, strengths, intimate emotions and true self to him. Different relationships shown in the movie reveals different communication theories. Will’s relationship with Professor Lambeau shows the expectancy violation theory in action. Social penetration theory can be seen in the interactions between Will and professor Maguire. Interactional view theory is evident through interaction between Will and his friend Chuckie. The movie is an excellent example of how being open and honest in a relationship can help in reducing the pain of life and gain meaning in personal and social life. The expectancy violation theory says that anything that happens according to the expectation does not attract attention (Littlejohn 135). People tend to notice mostly those behaviors or actions that violate their expectation (Littlejohn 135). The violation of the expectation arouses their interest and grabs their attention (Littlejohn 135). In the movie ‘Good Will Hunting’, expectation violation theory is evident in interaction between Will and professor Lambeau. Professor Lambeau writes a math problem on the board outside the class and expects that no one will be able to solve it. However, Will solves the problem and in a sense, violates the expectations of professor Lambeau. This act of Will solving the mathematical theorem is taken positively by professor Lambeau as he is impressed with Will’s genius (Good Will Hunting). Secondly, when he tries to approach Will with the idea of getting him trained and utilize his skills to solve different theorems, Will refuses to co-operate (Good Will Hunting).. This arouses the professor Lambeau and makes him to take attention of his behavior (Littlejohn 135). According to the ‘expectancy violation’ theory, the violation of expectation is not always

Jack the Giant Slayer Research Paper Example | Topics and Well Written Essays - 1750 words

Jack the Giant Slayer - Research Paper Example Jack the Giant Slayer is an adventure film of 2013 previously named Jack the Giant Killer. This adventure film based on fables â€Å"Jack the Bean stalker† and â€Å"Jack the Giant killer â€Å". The director of the film is Bryan Singer and the screenplay is by Christopher McQuarrie, Darren Lemke and Dan Studney. The stars of the epic films are Evan McGregor, Ian McShane, and Nicholas Hoult. Billy Nighy, StanelyTucci and Eleanor Tomlinson are also stars in the film. The film depicts the yarn of a youthful farmhand and a princess (IMDb.com, Inc. , 2013). Style and Directing Jack is the farmhand who rescues the young princess he has fallen in love with from giants.  Work on the film began as early as 2005. In 2005, Daren Lemke hatched the idea of the film and development of the film began. In January 2009, Caruso as the director started to work on the film, however on September that year Singer took Caruso’s place. Principal photography of the film begun in Norfolk, S omerset and Gloucestershire in April 2011, all these locations are in England. The premiere of the film was on 26 February 2013. Storytelling    The power of storytelling in the film, whereby the film depicts a bedtime story that giants wandered about England consuming and crushing anyone on their way. After recurring wars between human beings and the giants, a permanent solution hatched. This solution was a powerful crown that possessed magic. The wearer of this crown who was King Eric could control and tame the giants. King Erik sent away the giants back to their homeland of Gargantua. After sometime, King Erik died and he is buried together with beanstalks and the magical crown. Time passes and the legend of King Erik is becomes a narration to children Isabelle the princess and Jack a peasant as a bedtime story. Both Isabelle and Jack grow to become young attractive youths. While Isabelle runs from a forced marriage to Lord Roderick, she bumps into Jack and they develop a bond to each other. While Isabelle is with Jack at his place, suddenly a magic bean plants itself and grows to take Isabelle to the clouds, to Gargantua where she remains stranded.    If one watches the TV spots and trailers of Jack the Giant slayer, they will discover that the marketing is quite poor relative to the movie. The action sequence is not as creative and flowing as the legend itself. Bryan Singer the director of the movie seems more concerned with old traditional story telling than the targeted audience.     The movie has gently tried to twist the original and much familiar story. Isabelle and Jack both have a good childhood since they have parents who read for them. The movie depicts the importance of storytelling in child upbringing and development. Jack the Giant Slayer, as most fables are full of good life lessons. Life lessons come in the stories of scary villains, dangerous adventures, villains and courageous heroes who challenge them. Fairy tells highlight virtue s of self-sacrifice and bravery. Storytelling shows the evils of selfishness, jealousy and greed. The mother of the princess uses storytelling to motivate her young daughter to emulate the heroes in the fairy tells and to practice good things in the world.   We can attribute Jacks attitude to the stories he grew up listening. For instance, his heroism and bravery is because he emulates the heroes in the stories.   Acting Acting is not impressive. The actors are Nicholas Hoult acting as Jack the farmhand, Eleanor Tomlinson acting as Isabelle the youthful princess (Goodykoontz& Jacobs, 2011). Other actors are Stanley Tucci acting as Lord Roderick the Kings adviser, Ian McShane acting as King the princess father and Billy Nighy as Fallon the leader of the giants. The acting is poor, Nicholas Hoult who is acting as Jack the peasant has an odd haircut and he is just an average actor. Elenor Tomlinson as Isabelle the princess is very bland and not particular captivating or useful in

Can focusing on literacy improve controlled assessments Research Paper

Can focusing on literacy improve controlled assessments - Research Paper Example In short, well-designed controlled assessments show education professionals what not do; how not to prepare and present the test (Doyle 2008, pg. 22). Literacy is a critical aspect of controlled assessments because oral and writing skills play a huge role in pupils’ ability to understand and solve the challenges posed in controlled assessments. In this paper, I will explore the impact of literacy on controlled assessments and how literacy can be used to influence controlled assessments. Key Words Controlled assessments; literacy; language learning Introduction Coursework has been replaced by controlled assessments at GCSE level. Controlled assessments currently form part of assessment schemes in most subjects, and differs from coursework with respect to the conditions under which they are administered. Unlike coursework, controlled assessments are usually developed under conditions that are closely supervised. In some subjects this may equate to writing up the final part in cl ass over one or more classroom sessions monitored by teachers. This may have to be done under exam conditions (Tileston 2004, pg. 35). Any violation of normal exam regulations can have grave consequences on pupils’ academic lives. Supporting materials like notes (not complete drafts) can be used when writing up. Teachers are usually expected to provide learners with information on how controlled assessments are done in their subjects. Discussion Before I begin my discussion, I would like to take a stand and state that focusing on literacy can actually improve controlled assessments. Literacy basically entails speaking and writing skills, and these two abilities significantly influence the outcomes of controlled assessments. For both teachers and learners, controlled assessments come with different facets that must all be satisfied before the entire process is deemed successful to any extent. These facets include the following: planning; finding; selection; analysis; presentat ion; and self-evaluation (Doyle 2008, pg. 46). All these aspects must be addressed by teachers and learners before and during the controlled assessments and they require sufficient levels of literacy to be dealt with successfully. Learners with very low literacy levels will most definitely find controlled assessments more challenging compared to those who are sufficiently literate. This breeds failure and leads to the development of a bad attitude towards controlled assessments. Individuals naturally have different abilities, and therefore differences in speaking and writing skills will automatically arise. In spite of this, teachers have a responsibility to give all learners the opportunity to develop and perfect their literacy skills (Huot 2002, pg. 58). This way, chances of success in controlled assessments are significantly increased. In other words, poor speaking and writing skills negatively automatically compromise the success of controlled assessments even before they commen ce. Plagiarism is a huge problem not only in controlled assessments but also in examinations. It is condemned and abhorred by teachers and educational institutions, but is yet to be eradicated. Statistics provided by the United States Department of Education reveal that plagiarism and cheating, though problematic in most educational institutions, are most prevalent in learners with poor speaking and written skills (Torrance 2012, pg. 28). This is because they find it hard to read, understand, and

Annotated Bibliography Assignment Example | Topics and Well Written Essays - 1500 words

Annotated Bibliography - Assignment Example The article was published in the last two years showing that it is current thus more applicable to the current situation. The article applied quantitative research methods in collecting primary data thereby making the results and conclusions drawn more relevant as they were based on a study of real college students. The research uses references that are more than 2 decades old in its theoretical model and theoretical framework chapters thereby bringing into question its reliability. This is, however, balanced out in the discussion chapter where more current research have been used extensively, such that a majority were published in the last 10 years and only two references were published in the last 22 years. The fact that the article is published in a journal lends credence to its reliability as journals have a reputation for only printing peer reviewed articles that have been subjected to extensive checks and reviews. This is a 13 page article, published in 2012, that addresses the subject of stress and strain among college students and how they cope. The article opens up by defining relevant and providing an overview of the article presentation. It then presents the thesis statement – effectiveness of coping mechanism in managing academic stress by the research subjects – and provides background information on stress among college students and how they cope. The literature review establishes that stress is common among college students, especially academic stress. The research employs a quantitative research approach with questionnaires as the data collection tool. The collected data was then used to either approve or disapprove the hypotheses. The study population was 120 college freshmen who included both males and females. The research also applied an experimental approach as it had a test group and a control group. The collected empirical data was then subjected to statistical analysis that determined trends and

Communications Surveillance, Privacy and Its Ethical Implications Research Paper

Communications Surveillance, Privacy and Its Ethical Implications - Research Paper Example So in order to deal with serious issues communications surveillance becomes essential but it is not ethical. This paper also discusses the ethical validity of communications surveillance in light of Kant’s ethical theory. Introduction It is an admitted fact that in the past few years, surveillance and observation of individuals' communications have been turning out to be more common, more unsystematic and more enveloping, same as our dependence on electronic communications grown. Additionally, almost all the major global laws and regulations on human rights ensure protection of the right of individuals to be free from unnecessary surveillance. On the other hand, this assurance has trickled down into nationwide legal or official requirements ensuring the privacy of communications. In the majority of democratic countries, surveillance of verbal, telephone and digital communications are applied through law enforcement or intelligence agencies simply after approved by a judge, as well as simply in the inquiry of serious crimes (Privacy International, 2012). Up till now government agencies carry on to lobby for improved surveillance facilities and capabilities, mainly as technologies transform. In addition, communications surveillance has gone beyond the digital and Internet communications. In fact, in the majority of countries, security agencies have forced internet service providers as well as telecommunications firms to keep an eye on users’ communications. Also, the many of these actions are performed under the uncertain authorized base as well as remain unidentified to the public (Privacy International, 2012). This paper presents an overview of Surveillance of communications. The basic aim of this research is to analyze the legal, privacy and ethical implications of communications surveillance. Communications Surveillance: An overview In the past few years, telecommunications and computing technologies have seen radical changes. In fact, the typic al acceptance of modern communication platforms such as e-mail, mobile telephones and the Web as well as the ever-increasing adoption and implementation of peer-to-peer Voice over IP (VoIP) telephony have considerably changed and improved the way people communicate in the 21st century. In addition, huge increases in computing and data storage facilities and capabilities have provided governments with a wide variety of innovative tools and techniques for eavesdropping on these communications (Brown, 2009). A lot of organizations make effective use of technology to basically transform the way business tasks are carried out, by making use of technology in ways that break the traditional rules of carrying out business activities. For instance, Kmart and Wal-mart are making use of teleconferencing to facilitate headquarters-based merchandisers to provide store managers in the field with direction and recommendation, facilitating them to unite local programs with business objectives (Hers chel & Andrews, 1997) Surveillance is defined as an operation or an event during which the actions of a particular individual are monitored and documented. In this scenario, communications s

Mobile Computing and Social Networks Essay Example | Topics and Well Written Essays - 2500 words

Mobile Computing and Social Networks - Essay Example The application can snap pictures of the accident and attach them to the claim data and upload the claim information to a server. This reduces the length of time to process a claim filed this way. Nationwide competitors have followed suit and developed iPhone, iPad, and Android applications of their own. Policyholders can receive messages via Facebook or Twitter.  Other business processes that have been reengineered as a result of mobile computing include Quick Response (QR) codes which have replaced one-dimensional bar codes. They are read using mobile devices, accepting credit card payments from an iPhone, iPad or Android device, depositing checks using an iPhone without visiting a bank, and many more.  Several surveys have come to general conclusions that applications like Facebook are raising as essential application development platforms. Many others find Google to be more significant in this regard. Considering the mobile computing platforms, Apple seems to be the leader in the market (Vizard, 2012). The present study focuses on mobile computing and social networks learning about their effectiveness, challenges, methods and applications as influencing the lives of all human beings. Mobile Based Applications: Effectiveness and Efficiency: Different companies are in the present times trying to organize for innovative mobile applications that exhibits the feature of geo-location. It is a technology that uses data available from the mobile device of an individual and identifies their exact location at a particular point of time. These days this feature can be found in almost all mobile devices particularly enhanced in the Smartphones that enable GPS (Global Positioning System) such as iPhone, Droid and others. The benefits of geo-marketing have already been identified. These applications enable discounts and promotions to the users when they make the purchases and in turn also provide them real time valuable data based on the preferences of the customers. This data may be put together with the profile of a customer providing a personalized experience (Jaiswal, n.d., p.1). Location-aware applications can also be combined with the social media platforms that permit third-party developers to incorporate geo-location apps into their service. This requires lesser technological investment and a company can control the capabilities of the platform services – like Facebook – to advance its marketing approaches by letting them to provide local information and publicity. â€Å"For example, Booyah, a â€Å"location-based video-game company,† is the creator of myTown, one of the most popular iPhone apps. The company recently launched InCrowd, a location-aware app built on Facebook Places technology, which lets users interact with friends and share posts in real-time in real-world locations† (Jaiswal, n.d., p.2). However, although the technology proves to be beneficial, there are certain concerns amongst the customers in regard to the privacy around the use of the apps particularly concerning the collection of the location data, spamming by advertisements, and other associated factors (Jaiswal, n.d., p.3). With the GPS systems being available in the mobile handling devices in the recent times, the use of systems based on location have become more popular. The most recent â€Å"

Can food ever be too cheap Can consumers be denied choice Can Essay

Can food ever be too cheap Can consumers be denied choice Can supermarkets offer the lowest prices and still be ethical You - Essay Example There is an argument if it is ethical for business community to overlook the environmental damage cause by the transportation of food from thousands of miles away, consume fossil fuels and cause green house gases. On the other hand people argue that the imported organic food items creats much of the CO2 at its production site. For instance, lamb imported from New Zealand produce around 1500 pounds of CO2 per ton while the same produce four times if raised in Britain. Since I am an staunch supporter of importing items from other countries, it is important to make one understnd that carbon emission is not the only reason for global warming issue. Other factors, which economists term as ‘factors inputs and externalities’, like use of fertilizers, packaging disposals, irrigation methodology, use of different types of transportations etc. are also considered while using ‘Food Mile Calculator’, a technique to quantify the carbon emission footprints. Secondly, grow ing population of the world has made it impossible to feed through local grown production. Therefore, rather an effort to control the obsession for food of our consumers, go beyond the borders, utilize naturally fertile lands and provide sustainable products irrespective of the season. The new deal drafted by World Trade Organization is helping new economies to emerge. It ensures that trade balance does not fall in favor of rich countries only. Countries like Indonesia and Bangladesh with huge populations are discouraged to depend only on American and European economic aids, and adopt ‘catch-up’ policies to reduce their trade deficit. The Soil Association (UK) voices for the â€Å"food miles† labelling system but insists that it is not trying to stop air-freight, produces more carbon dioxide than any other tansportation means. Reseachers believe that concentrating only on air-freighted products, that constitutes only 0.5% of the global production (Soil Associatio n), will hurt the economic efforts to build local economies of the under-developed countries. I can, therefore, confidently state that the real issue is not about the global warming but the accessibility of our consumers to a sustainable organic product and information about the economic and social impact of intercontinental world trade. Despite of freedom of choice, more environmental friendly and financial boost that each â€Å"food mile† brings to the international communities, people stand against it. I am not against the local producers, but people tends to be over conscious when it comes to air-freighted food. Of course, it does not bring the price down, but makes it possible to offer the food they like when it is not being home grown. The availability of such items gives an added-value to the supermarkets and for that businesses are entirely elligible to add increased cost of transportation and logistics. For instance, locally grown British broccoli, available only fro m February to April, is much cheaper than the Zimbabwean purple broccoli, available through out the year. Personally, I would prefer ‘food miles’ labels tagged rather denying our consumers from having healthy food choices, just because of a false notion. This is unethical business practice and does not help the local as well as international societies in any way possible. There are several

Understanding Psychology Essay Example for Free

Understanding Psychology Essay I chose Karen Salmansohn and Don Zindell’s How to be Happy, Dammit (2001) primarily because of the title’s first impression upon me—it did not appear to be a conventional self help book that took itself seriously. A lot of people seem to resent the idea of reading self-help books and this book seem to be geared exactly towards those types, and I was intrigued as to what this book has to offer. The graphics also looked appealing as well as the book’s unusual dimensions. Of course, I also considered that I should get something for myself when reading a book to review, the title suggests that the author is somewhat more intelligent (or at least uses a more intelligent approach) than the run-of-the-mill self-help author. The book’s thesis is that a person (the cynic) can become happy by deciding to become happy. The book asserts that a person must maintain a rational mind and must make active decisions (and not just passively wait for life’s pseudo random events) to directly affect his state of mind. She supports this by bringing on forty-something life lessons that, viewed with the proper perspective, actually makes sense. The author tries to avoid the usual, drawn-out cliches by referencing various areas. It is peppered with witty remarks and draws inspiration from a number of different fields such as psychology, pharmaceuticals, biology, math, mountain climbing, even Bazooka Joe’s wisdom: â€Å"Never compromise your dreams†. It really isn’t that she’s saying something new, but she has a refreshing approach to some old ideas. The writer affects a whimsical, familiar tone that makes for very easy reading. It was an easy read, taking me just about an hour to finish, and would perhaps qualify as a coffee-table book, but is something really thought-provoking. She has a decent sense of humor and doesn’t seem to take herself seriously, but at the same time sounds sincere. She creates spoofs of famous and familiar lines to drive her points across, like stressing that one should have â€Å"Great Non-Expectations†, or that one should possess â€Å"the power in: I Think Therefore I Have†. The Psychological theory may be that emotions can be directly affected by the conscious decisions that a person makes. Akin to the idea that just as being happy makes a person smile, smiling can also make an unhappy person a bit happier. By being a rational being, as in Carl Jung’s conjecture one who controls his actions by thinking (Morris 340), one would, as the author puts it, attain the â€Å"secret to happiness. † Another life lesson in the book that illustrates this is the assertion that one could always choose how he projects his feelings toward life, that we always have a choice. Life is a series of random events, but we can control what direction we’re going (or at least we can control our feelings, no matter what the circumstances. ) The books intended audience is the unhappy disillusioned crowd, those who abhor and cringe at the thought of reading self-help books. The book has, on some level, given me ideas, or at least made a concrete illustration of ideas that have always been afloat in my mind in some vague form. Luck is, ironically, something you can create, and that life must be lived now. I would recommend this book to someone who is jaded or seems to have lost hope being happy. It won’t take long to read, and whoever’s reading it could sure appreciate the humor. It may or may not prove to be the key to ultimate happiness but it would at least make a fun and interesting read. Works Cited Morris, Charles G. and Albert A. Maisto. Understanding Psychology. Upper Sadle: Prentice Hall, 2001. Salmansohn, Karen and Don Zindell. How to Be Happy, Dammit: A Cynics Guide to Spiritual Happiness. Berkeley: Celestial Arts, 2001.

Why Expand Breadtalk in Japan Essay Example for Free

Why Expand Breadtalk in Japan Essay * Executive summary In this assignment The focus would be on why I would suggest BreadTalk to have its presence in Japan along with supporting sources and references broken down into introduction, market trend, environment analysis, marketing mix with 4ps and competitors analysis, implementation, evaluation and control, overall report, justification and references. * Introduction The first flagship store that BreadTalk started from was from a little humble store in Bugis Juction located in the City of Singapore. It was in July 2000 started with a dream fuelled by the desire to bring a new concept of bread making to a whole new level by introducing their signature see thru kitchens which allow their chefs to showcase their expertise upfront, sharing the preparation of the freshly browned breads. ( BreadTalk, 2012)  BreadTalks mission is to be Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy (BreadTalk,2009) BreadTalks Vision Establish BreadTalk as the foremost international, trend-setting lifestyle bakery brand (BreadTalk,2009) In 2012 their vision statement changed to We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth. (BreadTalk, 2012) * Market Trend environment analysis(Macro Analysis) eating habits Why Japan Why? It is long known that Japan is a fast pace city filled with convenient store popping up almost every corner of the street in Japan by taking an example of the success of 7-11 in Japan which is now own by Seven I Holdings Co., Ltd. 7-11 in Japan have 14005 stores based on 29 February 2012 as compared to North America which have only 7149 stores based on 31 December 2011.(7i 2012) Its sale of food items make up of 64.9% of total sales. (7i 2012) Based on an article publish on 2 April 2012 titled Wave of Grain by slate.com have suggested that wheat based products like bread and noodles are more popular then rice products in Japan Adding on to the trend of demand for bread, in 28 September 2010 an article written by Juniper Foo for CNet with the title of Make bread out of rice with Sanyos Gopan noted that bread is such a popular consumed product in Japan that Japanese inventor manage to turned rice into flour that is suitable to make rice breads and the machine was sold out despite its high cost of about 50,000 Yen. Western influence on Japanese have more Japanese choosing to dine out rather than the old tradition of eating at home and have chosen more American food over Japanese food. Food such as Beef are constantly becoming a primary diet for Japanese to eat. (CafeTerra, 2008) In an old article called Sweets in disguise back in 2005, It was suggested that Japan consumer like things that are sweet especially to the younger generation of women in Japan. (Trends in Japan 2005) When it comes to behaviour trends, Japanese  consumer are seen to be cutting on spending and like dinning out and holidays and shown an increase on instant food consumption as shown in Research done by 500 consumer both genders nationwide, aged 16 and above (Research Panel Asia May 2011) On top of that, Japanese consumer are also seen to be hunting for the cheapest deal and flocking online to cut cost (Brian Salsberg, March 2010) Green tea culture is still strong in Japan based on a research data realise in 2009 shows that Japanese consume about 80000 tons of green tea yearly (S.C August 2009) Other trends on Japanese eating habit includes a shift to healthier more organic food as mention in this article called just what the doctor ordered. (Trends in Japan August 2008) adding onto both eating habit and organic food, in another report done by Oceanus, titled Japan’s Consumer Trends and Opportunities have suggested that mother play a big role in deciding what food is for the family and with the continues scare of disaster and radiation leak etc, they become really particular with what inside the food contain. (Oceanus Marketing March 2012) Last of all, there is a growing trend of families in Japan becoming smaller with the increase of singlehood and people living alone or with a friend/etc over the past few years. base on the figure taken from Euromonitor This suggest more people would eat out in Japan instead (gov.mb.ca, March 2010) Base on http://data.worldbank.org, it stated that Japans average annual income per person is about $45,180 USD for 2011 which translate into about 3.53161885 million Yen Base on japan-guide.com, an average meal price can range from 500 yen to 1000 yen and more expansive meals can cost 1000 Yen 3000 Yen. (do note as of 30 july 2012 exchange rate is 1000 yen to $15.96) * Marketing Mix 4Ps with competitor analyzes Place When it comes to location, BreadTalk is known to set up its stores in high human traffic location and its concept of enable customer to pick and purchase fresh ready to eat bread conveniently within a very short time is what pulls customers to their shop taking example from Singapore outlets like 313 Somerset shopping mall which is high in human traffic and strategically place near the entrance of Somerset MRT also known to be the  train transport station. (BreadTalk, 2012) So based on a figure of retail rental fee in Singapore as compared to Tokyo published on July 2012 by Barbara Farfan, Singapore rental retail space is about $455 USD in 1Q 2012 per sq feet annually as compared to Tokyo which is $1025 USD per sq feet annually (Barbara Farfan, July 2012) As for their competitors like Bread studio which is well establish in Japan, they also place themselves in high human traffic area like their train station. As the map on the left shows where Bread studio is located which is at Amagasaki station (Kobeya Baking, 2011) (Kobeya Baking, 2011, Google map) Whats More, Tokyo would be the best start up place in Japan as its filled with the highest population of 8.956 million residents compared to its second highest city Yokohama which have 3.690 million (Yasunori Sato May 2012) Product BreadTalk is an established brand with presents spread out internationally with 17 countries mostly in Asia countries and its famous for its best selling bread known as the Floss which is a unique soft light bread with flavoured with egg cream and topped off with lots of pork floss. (BreadTalk 2009) Hence a suggestion for a product should be focus on having a stronger and sweeter taste for its bread as suggested earlier in the report based on current trends in Japan. BreadTalk could consider Having a range of organic product that would be target to very heath conscious customers in Japan with a possible light packaging stating any possible chemical or preservative as mention above under the current trend section with the article title of Just what the doctor ordered. Another new possible resource product opportunity is that BreadTalk can utilized Sanyos Gopan rice to bread making machine to launch new bread product line that is safe for those allergic to Wheat based products. (Slowfoodrocks.com,2011) Especially When the machine which was first launch in October 8 2010 and was completely sold out even with the price tag of 50,000 Yen. Do show the demand of Rice base bread in the market of Japan. (Juniper Foo, 2010) Another great selling point of BreadTalk  would be its wide variety of different unique creative creation of bread that appeals to many consumers as it focus is on being different from the rest. Unlike Many Japanese bakery product that is heavily and beautifully packaged like Kobeyas bread which is part of Bread studio Japan (BreadTalk potential competitor in Japan) as seen in the image on the left One competitive suggestion that BreadTalk have is simplicity. Where the actual product display like the one on the right should be able to sell (source image: Kobeya,2012) (image source:BreadTalkme.com) without any heavy packaging at all that cover the product up or even no packaging. Promotion As mentioned earlier since BreadTalk is such an established brand in Asia countries, having to set up a foot print of one of the must visit city in the world, Tokyo city which have seen a record of 8.6,million tourist in 2010 and out of it 2.44 million are south Korea visitor which BreadTalk is established in along with 1.41 Million from China which BreadTalk existed in and 1.27million from Taiwan which BreadTalk is established as a Joint-Ventura with Lin Cheng Yi in Taiwan back in 2005 (BreadTalk 2012) Does show a lot of potential BreadTalk patrons tourist in Tokyo to visit a BreadTalk establishment in Tokyo. (Mayank Gupta, January 2011) Naturally, Japan is normally cited for crazy wacky ideas. A suggestion of how BreadTalk should promote their products is though an electric paper/flyer. As a limited one time offer for market penetration and that should make a bigger impact on consumers mind of a new upcoming brand in the market (Amar Toor, March 2012) Price. Like any other bakery especially dealing with competitive low price products, the issue with inflation is always looming around with possible price influx  of prime stall rental rates, change is resource price like flour, eggs, etc and possible new demand on worker pay increase and changes in utilities bill. Take for example based on the static price history of flour from (ers.usda.gov, 2012) its shows that in Jan 2010, prices of flour were $153USD per metric ton but in Jan 2011, the prices rose to $272USD per metric ton. As of mentioned earlier regards to rental fee in Singapore and Tokyo, $455 USD compared to $1025 USD in Tokyo do suggest that whichever item that BreadTalk is selling in Singapore have to sell it at double the cost which is surprising competitive in the Japanese market take for example a simple slice of bread with butter would cost 150 Yen which is about $2.40SGD (Heart-Bread shop) up to 1365 Yen for a loaf of Bread which is about $21.70SGD (shop.gnavi.co.jp) Hence pricing for BreadTalk going into Japan wouldnt be of an issue. * Implementation, evaluation and control 1.First 3 months. Selecting a High human traffic area with easy transportation system like beside/inside a train station located at the very heart of Tokyo and bringing the same open concept store setting where it enable curious onlooker to see the operation of creating a perfect BreadTalk bread. Also building a brand imagine with customer and bringing some Singapore cultural taste like the floss Bread into Japanese daily diet with a twist of taste adjustment of the product to be a little stronger for Japanese liking. To create a more lasting impression, a suggestion of issuing electrical paper flyer for the first month of operation as a limited edition advertising item as people may be tempted to keep it due to its uniqueness and with each time potential consumer look at it, Theres a possibility they would try it and with those who have already tired BreadTalk, there is a chance that they may return to buy it again. To create more awareness, electric paper advertisement should be place inside train station and inside the train itself as public train transport is the main and economical way of travelling around in Tokyo. (Japway.com) and maximized band exposure for the next 6 months. To build Japans BreadTalk website, have a channel of collecting customer feedback in-stall by either filling feedback forums or  dropping off e-mails at the Japans BreadTalk website By the end of 3 months. i suggest that the way to measure success would be based on the ability to pay the shop rent, resources and the staff working in the shop a long with some advertisement fee. If earning falls short, i suggest having a free bread day to create more brand awareness and hopefully get people more addicted to BreadTalks product. 2.Following 6 months This following 6 month would be use to bring in more Breadtalk Varieties based on customers feedback on what food items is prefer in terms of taste and also use existing sale figures to determine whats the best selling product and develop more varsities on it for example if the Japanese love BreadTalk cream cheese bun, how about coming out with wasabi favour cream cheese buns? It can be done by a series of promotion like having 1 free wasabi bun for every 3 buns purchased. Also the introduction of free small bun sampling would be effective to let consumer try new type of products. As mention in the earlier part of this report writing, to stand out from other competitors is have loaf of bread made from rice flour to target customer who are allergic to wheat base product. Factor to determine if success or not would be based on not only the ability to make profit but also cover at least half of the start up fee. If target is not met, the suggestion of having all day student and senior citizen rates for BreadTalk products to be implemented to drive up sales. 3.The next 3 months. It would be focus on Expansion on of BreadTalk outlets to other high human traffic areas that area are near to transportation hubs and the implementation of home and office delivery system via walking to those customer who stay nearby the outlets within and to those who stay near train station within Tokyo City. To create more awareness of the delivery system, advertisement should be carried out in train station around Tokyo to tell consumer that delivery is now possible. success would be based on popularity of delivery service used and at the same time sustainability of outlets  profit. If profit falls into loss, the company may want to consider having contracts with schools and offices to supply fresh buns as a mean of stable income. * Conclusion Based on the report and all reference and suggestion and marketing ideas, It seem to me that Tokyo would be an ideal place to start up a new outlet for BreadTalk as opportunity with a potential pool of 8.956million customer is available not counting the tourist figure of 8.6million that visited the city during 2010. Its concept of being like a convenient store just like 7-11 would possibly bring in good profit and expand in no time with the trend shifting to fresh fast quick healthy cheap and convenient food products not forgetting the good infrastructure in place for easy access to customers citywide. Reference List: http://breadtalkindia.com/html/aboutUs.htm ( 2009 vision and statement) http://www.breadtalk.com.sg/ourstory.php ( concept and vision statement change 2012) http://www.7andi.com/en/ir/pdf/annual/2012_05.pdf ( Number of 7-11 stores in Japan compared to North America) http://www.7andi.com/en/ir/pdf/annual/2012_13.pdf ( Food sales percentage in 7-11 Japan) http://www.slate.com/articles/life/food/2012/04/wheat_in_japan_how_the_nation_learned_to_love_the_american_grain_instead_of_rice_.html ( Japanese prefer Bread over rice ) http://news.cnet.com/8301-17938_105-20017956-1.html (rice to bread flour machine and bakery) http://breadtalkindia.com/html/breads.htm (Floss Product) http://www.breadtalk.com.sg/loc_central.php (location) http://www.ers.usda.gov/datafiles/Wheat_Wheat_Data/Yearbook_Tables/Domestic_and_International_Prices/WheatYearbookTable20.pdf (price flour change) http://www.cafeterra.info/2008/11/food-and-health-in-japan.html (Japanese chose to eat out more and more beef in their diet) http://web-japan.org/trends/lifestyle/lif051221.html ( Sweet Trend) http://www.researchpanelasia.com/newspr/pressrelease/2011/may_11th.html (total spending cut) http://www.mckinseyquarterly.com/The_new_Japanese_consumer_2548 (new Japanese consumer trend) http://www.teatronaturale.com/article/952.html (green tea demand) http://web-japan.org/trends/07_food/jfd080808.html (Trends in Japan ) http://www.oceanusmarketing.com/2012/03/24/japan%E2%80%99s-consumer-trends-and-opportunities/ (organic food and possible food danger in japan) http://www.gov.mb.ca/agriculture/statistics/agri-food/japan_consumer_report_en.pdf (statics on living household) http://data.worldbank.org/indicator/NY.GNP.PCAP.CD (average annual income per person) http://retailindustry.about.com/od/famousretailers/a/Highest-Retail-Store-Rental-Prices-In-The-World-Global-Comparison-2007-2012.htm (Retail rental fees)

Pros And Cons Of Globalization For Singapore

Pros And Cons Of Globalization For Singapore Globalization is defined as a network of connections between different organizations and people across nations, geographic and cultural borders and boundaries. These global networks are creating a shrinking world where local differences and national boundaries are being consumed into global identities. Over the past few decades, inter-connection between countries has been increasing. Nations in addition to opening their doors towards trade and economic growth are also becoming acquainted to other beliefs and cultures around the world. On the flip side, from a negative view, our recent global recession, what started as an in house problem within the United States housing market, became a world problem affecting nations and regions all over, proving that the world has become a smaller place with problems in one region affecting others as well, due to the close interconnected world that we live in. The number of natural calamities and terrorist attacks are increasing in todays world, ca using different nations coming together in times of need to help the affected, which is also a good example of how the world is coming together to form a unison. Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital the worlds best talents and greatest ideas. (Jack Welch, 1935) The Origin of Globalization stems from the Industrial Revolution, which was the biggest turning point in the history of mankind. Inventions in terms of manufacturing, technology, transport and other fields took place. The sudden changes led to the Revolution, affecting the lifestyle of people and changing it in many ways. It helped to bring about the modern world we live in today along with improvements in technology as we move on. During the industrial revolution there were large drops in prices of commodities, making products more affordable to the middle and lower classes as well. With newer inventions, the quality of life improved. This in turn led to more opportunities and the search for newer sources of raw materials and commodities for manufacturing. Hence people moved to different nations in this search and it led to the world partition between World War 1 and World War 2. A massive number of independent states and countries emerged and in-order to grow economically a lot of these independent nations kept contacts with the ex-colonizers. New markets and raw materials were established by these colonizers for manufacturing which led to the concept of Westernization/ Internationalization. Globalization helped people migrate to developing countries where labour was cheap and raw materials were in abundance. This explained the rapid growth of certain economies which made them super powers and which continue to grow exponentially. With this growth came the birth of big cities and as they grew, more people were lured to these cities thus increasing their growth. This movement to big cities created Urbanization. With Globalization and Urbanization the question to be asked is, Is the effect of Globalization in Singapore aiding in the growth of an International Hub or diminishing the cultural heritage of the Island? Singapore is a good example when spoken about globalization. After separating from Malaysia and going through the Cold War, Singapore today comes under the 3rd world group of countries and First world in South East Asia with very good economic growth. Singapore reconstructed itself and rose politically and economically. Also being a very small nation with no natural resources of its own they have looked to grow in different ways than most other nations. Due to its small size, Globalization has had a greater impact in Singapore than other nations. Being an export and import market and with its burgeoning sea port and airport, it has created a hub in the South-East region. In order to differentiate itself from its neighboring countries and taking full advantage of Globalization, it welcomes a lot of foreign investors and Multi National Companies (MNCs) to invest in their country in order to compete and survive in the world. As a result, Singapore has had to inherit a multi-cultural and cosmopolitan society. The immigrants from the period of Urbanization has given the place a mix of cultures with predominantly the Chinese, Malay, and Indians, with some European influences, all inter-mingling with one another. Different races predominantly lived in different areas and are living proof with the likes of the streets of Chinatown, the Muslim Characteristics in Arab Street and the different ambience in Little India along Serangoon Road. We are part of a long civilization and we should be proud of it. We should not be assimilated by the West and become a pseudo-western society. We should be a nation that is uniquely multiracial and Asian, with each community proud of its traditional culture and heritage. (Mr Goh Tong ,1988) The few British colonized Neo-Classical buildings, along with the inter-mingling cultures make Singapore a strong heritage location with a multi-racial and diverse cultural society. And in this day and age, Singapore gets a huge economical help from the Tourism sector every year. It attracts millions of tourist a year, especially from all over Asia offering not only a modernized city with its abundance of shopping, but also lush greenery with beautiful nature all over the city. Its nature walks, botanical gardens, bird parks, zoo and man-made beach brings one closer to nature. Singapore has always focused in increasing their tourism sector by having Food Festivals, Singapore Shopping festivals, and Art Festivals which are required as a great number of tourists visit Malaysia, followed by Thailand and their last stop being Singapore. A few Art festivals that are held are the famous Chingay Parade which is a Traditional Chinese New Year procession which evolved to become a street parad e, showing off an array of dancers and street floats, inviting performers from different countries. Another big scale festival is the Singapore Biennale which displays art works of various artists from various parts of the world. However with the tremendous benefits of Globalization there are issues which arise as well. As Singapore continues to grow annually at great lengths, with it come certain cultural issues. To sustain this growth the nation must open its doors to the world and invite and encourage foreigners from various regions to the land. This creates greater competition amongst locals and foreigners all competing for the limited slots in this relatively small nation. Through this competition everyone needs to work harder and increases stress levels among the people which in turn create the falling fertility ratios seen today even though the government is doing its best to encourage its citizens to have more babies and increase the population of the locals. This problem will slowly but surely lead to the eradication of the local indigenous people of Singapore and will only increase its cosmopolitan and multi-racial society. Locals will no longer feel a sense of belonging to the land in which they we re born and brought up and this will lead to resentment and frustrations. The complexity and range of the challenges facing Singapore has increased, with greater global economic and socio- political tension as a result of conflict and competition. There are numerous issues globally including climate change, bioethics, ideological trends that will have a major impact on the future of Singapore. As our nation progresses, our unique Singaporean identity, shared values and heritage will be our greatest resource to ensure that Singapore remains Home, regardless of where we are. ( Lui Tuck Yew, 2008) The main issues that need to be addressed are the awareness of peoples very own culture and heritage, not only to the locals but also to the tourist and immigrants as well. Looking at the rapid transformation in Singapore, heritage and culture serve as a stable connection for the citizens to their heart and soul. The only evident culture that is seen in Singapore on a daily basis is the food culture that they have maintained from the very beginning. For example, Hawker Centres provide food that is extremely affordable and also provides the ambience of eating in a large communal sense. But that is as far as a cultural experience one will get. Hence steps should be taken to infuse the true cultural heritage of Singapore not only within the tourism sector but also among the present and future generations. Even the Singapore Tourism Board (STB) is taking steps to rejuvenate and restore Haw Par Villa. Before Haw Par Villa was turned into a theme park in 1990, it was an iconic place, like the Merlion in Marina South, which many Singaporeans and visitors felt they should visit. Countless statues and dioramas on Chinese legends and folklore were displayed there. Unfortunately when it was turned into a theme park with commercial interests in mind, many of its attractions were removed or relocated, much to the disappointment of many people who revisited the place after it was renovated. It was to be a place where one could learn and appreciate Chinese culture and Confucian values. But now the place is a Ghost town with few if not any visitors. (Dr Lee Woon Kwang, 2011) In the whole development of the social and economic growth the need for museums was forgotten. Museums are a good place to promote your culture and heritage awareness, to grow a culture of galleries, displaying information to people to visit and learn the history. They are the windows to the world and play a special role in introducing audiences to the diverse culture and societies around the world. The government is taking measures towards the development of more museums as it draws more and more people and tourists. Singapore in terms of art design is a growing nation. A few competitions are held in trying to get all the design schools to participate and getting the younger generations to take interest in art and culture. A Museum is a globalised platform of spreading design around the globe. Over the decades people have opened their minds to the idea of visiting galleries and museums. With the era of globalization, came the opportunity of collaborating and connecting the rest of the world to different ideas on design from various artists. Not every Singaporean will have a chance to visit the Louvre Museum in Paris to view these exhibits in their lifetime. Bringing the exhibits here will enable Singaporeans, both young and old, as well as the underprivileged to enjoy and come face to face with Greek culture and history (Ms Yap Su-Yin) Conclusion Also with this rapid increase of Globalization, we see a very new and different skyline. Competition among the best cities of the world instigates the rapid building of newer structures. Although certain heritage sites are being preserved, most of the older buildings are torn down to make way for new and trendy buildings. All this creates a loss of the history and heritage of the country. No doubt one must change to improve and grow but at what cost? A very careful balance must be attained between merging the past and present, or else with Globalization on the rise the sense of belonging will be lost forever. It is very important to save and protect your cultural heritage at the right time before it is too late and is lost. Singapore being a hub and a growing nation, the need for museums and galleries is very important to connect and see the rest of the world through their perspective, not only in the form of historic buildings and architecture but traditions and identity unified in authentic yet inspiring ways to capture the essence of the communitys values and mixed cultures. With the measures taken by the government Singapore will target its aim of being the biggest Exhibition and Conventional Centre in Asia by 2015.

International Law: Piracy, Law of the Sea, and Use of Force Essay examp

This paper will answer the four questions presented below: 1. What is the jurisdiction of the International Criminal Court over piracy? 2. To what extent may European nations claim jurisdiction over acts of piracy committed off the Horn of Africa? 3. What international law enforcement co-operation mechanisms exist to assist in the investigation and prosecution of piracy committed in waters off the Horn of piracy? How these mechanisms assist in the investigation and prosecution of piracy? 4. What barriers to successful prosecution of Somalia piracy exist? What is the jurisdiction of the International Criminal Court over piracy? Explain your answer. Piracy becomes one of significant matters across regional, because the menace of piracy attack, especially in the hot spot area as the Horn of Africa is still going up and causes a plenty of loss. As piracy acts as universal crime, so that universal jurisdiction must be adapted to combat against piracy. Although, international community attempts to cope with this issue by establishing mutual-operation, but the final step is to bring pirates into legal proceeding. Some other countries seem to have a limit within their own jurisdiction, so that piracy cases may not be prosecuted after they were captured. Some countries may reluctant to participate in this content as same as reluctant to co-operate with international community. Hence, the establishment of international court which can take responsible on this matter will be an extra option to solve a problem. International criminal court is one of another option that may reduce the conflicts in the case of piracy. The jurisdiction of th e International Criminal Court can be explained under the Rome of Statue which provides a p... ...nal of International Law Rome Statue of International Criminal Court, opened for signature 17 July 1998, A/CONF.183/9 (entered into force 1 July 2002) Totten, Christopher & Bernal, Matthew, ‘Somali Piracy: Jurisdictional Issues, Enforcement Problems and Potential Solutions’ (2010) 41(2) Georgetown Journal of International Law Thedwwall, Craig, ‘Choosing the Right Yardarm: Establishing an International Court for Piracy’ (2010) 41(2) Georgetown Journal of International Law Treves, Tullio, ‘Piracy, Law of the Sea, and Use of Force: Developments off the Coast of Somalia’ (2009) 20(2) The European Journal of International Law Very, Francois, ‘African maritime Security: A Time for Good Order at Sea’ (2010) 2(4) Australian Journal of Maritime and Ocean Affairs http://treaties.un.org/Pages/ViewDetails.aspx?src=TREATY&mtdsg_no=XVIII-10&chapter=18&lang=en

Free Hamlet Essays: Little Control in Hamlet :: Shakespeare Hamlet Essays

Little Control in Hamlet Even though Hamlet is a prince, he has little control over the course of his life. In that time many things were decided for the princes and princesses such as their education and even who they married. This was more or less the normal way of life for a child of the monarch. But in the case of Hamlet, any of the control he thought he had, fell away with the murder of his father. Having his father, the king, be killed by his own brother, sent Hamlet into a state of feeling helpless and out of control. Cooped up in a palace with no real outlet, he tries to control at least one aspect of his life. Hamlet deliberately toys with Ophelia's emotions in order to feel in control of something since he cannot control the situation with Claudius. So much is going on in Hamlet's life, his father's death, his uncle's rise to power, Fortinbras at the ready to strike and invade Denmark, and his relationship with Ophelia, that he is feels helpless and not even in control of his own life. He feels trapped and confined by his situation and therefor not in control of it. Hamlet feels as if the situations that he is in are controlling him rather than he being able to control them and he feels trapped by them, particularly the situation with Claudius. "Hamlet: †¦What have you, my good friends, deserved at the hands of Fortune that she sends you to prison hither? Guildenstern: Prison my lord? Hamlet: Denmark's a prison" (Act 2, Scene 2, verses 242-247) Hamlet even goes so far as to call Denmark a prison because he feels so trapped in his life there and feels so helpless to change his situation, as if he were locked into it like a prison cell. Another interpretation could be that Hamlet is melancholy and indecisive, and is not trying to control anyone. He is trying only to take revenge on Claudius, at which he fails for lack of an opportune time. "Hamlet: Now might I do it pat, now'a is a-praying, And now I do it. And so'a goes to heaven. And so I am revenged†¦But in our circumstance and course of thought, 'Tis heavy with him; and then I am revenged, To take him in the purging of his of his soul†¦No.

Overcoming the Odds in Eudora Weltys A Worn Path Essays -- Worn Path

In the short story, "A Worn Path" Eudora Welty's plot is not all that clear in the beginning, but progresses as her character carries on against the overwhelming forces against her. In this short story a black elderly woman, Phoenix Jackson, must overcome the odds against her as she valiantly travels through many obstacles in order to contribute to the wellness of her grandson, for whom she is making this trip down "a worn path." It is at this point that all of Welty's readers' hearts open up to this poor, elderly woman as she makes an attempt to carry on her love for her grandson by taking a long journey down a familiar path in order to get medication that seems to help ease his sickness pains. However, there are many forces against Phoenix that Welty includes in her story in order to make Phoenix's adventure end in a victory. Poverty, old age, and her journey through the woods are all of the odds which Phoenix must overcome. Poverty is a major hardship that most of us will never have to face, but in Phoenix's case, poverty is present everyday in her and her grandson's life. Since she is In this state of poverty, Phoenix is not able to enjoy life's luxuries as others do and Must make do with what she can. As she begins her journey, it becomes clear that she lacks the money to pay for transportation to and from town; therefore, she starts down her path carrying a "thin, small cane made from an umbrella" (132). Although Welty never really emphasizes what this is used for the reader can assume that she uses it because she does not have the money to buy the actual cane needed to help her walk properly. Another conflict dealing with poverty arouses when she feels it necessary to steal from a hunter she encounters in... ...cidents indicate that Phoenix adapts to the dangers that face her, and allows the plot to then become clear. Welty catches the reader's attention by how real her short story seems. Even though many people may never experience Phoenix's problems, the descriptions and images she uses allows her to create a powerful story in which many feel they can relate to in some way. Her three major problems, poverty, old age, and some form of a journey, are all obstacles which all of her readers will one day face as they travel through their own paths. Works Cited Jacobs, Henry E. and Roberts, Edgar V. Literature: An Introduction to Reading and Writing. 5th ed. new Jersey: Prentice-Hall, Inc., 1998: 131-137. Oates, Joyce C. "Eudora Welty." Contemporary Literary Criticism. 1973 ed. 361. Vande Kieft, Ruth M. Eudora Welty. New York: Twayne Publishers, 1987.

Food Delivery Essay

Introduction Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. These industries include restaurants, fast foods, school and hospital cafeterias, catering operations, food carts and food trucks etc. Restaurants and fast foods mainly contribute to the food service industry. 1 Fast food generally refers to the type of restaurants that sell quick, inexpensive take-out food. During a relatively brief period of time, the fast food industry has helped to transform not only diet, but also landscape, economy, work-force, and popular culture. The extraordinary growth of the fast food industry has been obsessed by fundamental changes in society. The whole experience of buying fast food has become so habitual, that it is now taken for granted, like brushing your teeth or stopping for a red light. Restaurants and fast foods are meant for same services except that restaurants offer a large menu including a variety of cuisines as compared to fast foods, which usually offers a small menu with quick service. Another difference between a restaurant and fast food is, restaurants offer meals that are cooked and prepared and is eaten at the premises while fast food usually is pre-cooked meals or serves meals that are cooked easily. Diners may eat it inside the store or they can order their food â€Å"to-go†. In fast foods you usually pay before eating unlike full service restaurants. 2 Foodservice organizations in operation in the United States today have become an accepted way of life, and we tend to regard them as relatively recent innovations. However, they have their roots in the habits and customs that characterize our civilization and predate the Middle Ages. Certain phases of foodservice operations reach a well-organized from as early as feudal times. Religious orders and royal households were among the earliest practitioners of quantity food production. Records show that the food preparation carried out by the abbey brethren reached a much higher standard than food served in the inns at that time. The royal household, with its hundreds of retainers, and the households of nobles, often numbering as manyas 150 to 250 persons, also necessitated an efficient foodservice. In providing for the various needs, strict cost accounting was necessary, and here, perhaps, marks the beginning of the present-day scientific foodservice cost accounting. 3 The history of food delivery services traces its inception over sixty years. Since this time food delivery services still have the same basic principle to ensure that members of the community can have a hot, tasty and enjoyable meal. The first meal delivery services are believed to have been started during Wartime, London. As a result of the Blitz, many Londoners had lost their homes and their ability to cook for themselves. In response to this need the WVS (Women’s Volunteer Service) produced meals and delivered them to people who had lost practically everything. This caring approach was carried on in various areas of the UK where injured servicemen were provided meals by volunteers in the local vicinity. After the war the first true food delivery service evolved in Hemel Hempstead in 1947. The recipients were still servicemen who were incapable of cooking their own meals but instead of the vans used to transport meals today, these early services apparently used prams, lined with felt and even straw to ensure that the meal was delivered warm. Understandably this type of service was extremely labour intensive requiring a vast network volunteers, each with good cooking knowledge and skills. Today, the processes involved incorporate mass production principles. In the UK food delivery services operate in a number of different ways. There are agency led programmes, typically ran in conjunction with local councils to cater for the local population. There are also private services that cater for those people that would like the benefits of food delivery but do not necessarily meet all of the criteria. In the modern age there are also a number of different ways in which the food is delivered. Some programmes deliver meal that are cooked in a central location and then kept warm as they are delivered. Other programmes cook the food, allow it to cool and then cook the food before delivery in mobile units that both cook and deliver the food. The final type of programme delivers frozen meals that can be heated by the recipient in the microwave or oven. Modern technological research and development related to the food service have brought many advances in methods of food delivery service and in part from the production system and from the complicity of modern day food service operation. 4 Nowadays there are a range of different fooddelivery services out there catering for the elderly, disabled and also those with special dietary requirements. It is commitment development to caring and ensuring people eat well that has been a consistent theme throughout the of food delivery services. The objective of this study is to know the status of selected Food Delivery Service in Legazpi City which delved into the status, perception of respondents, problems encountered, and the possible intervention may be offered to solve the problem. Statement of the Problem The study focuses on the food delivery services offered by Fast Food Establishment in Legazpi City. Specifically it sought to answer the following questions. 1. What is the status of food delivery service in Legazpi City, In terms of; a. Packages Offered b. Marketing Strategy c. Time 2. What is the perception of the respondents in a Fast Food Establishment in Legazpi City in terms of; a. Packages b. availability of order c. Time 3. What are the problems encountered by respondents. In terms of; a. Time b. Weather Condition c. Food Presentation 4. What are the possible interventions that may offered to solve the problem encountered; in term of; a. Time b. Weather Condition c. Food Presentation Assumption of the Study 1. The Status of Food Delivery services offered by Fast Food Establishment in Legazpi City varies in terms of packages offered, marketing strategy, and time. 2. The perception of the respondents in a Fast Food Establishment in Legazpi City in terms of packages, availability of order, and quality of the food. 3. There are problems encountered by the respondents in terms ofas 150 to 250 persons, also necessitated an efficient foodservice. In providing for the various needs, strict cost accounting was necessary, and here, perhaps, marks the beginning of the present-day scientific foodservice cost accounting. 3 The history of food delivery services traces its inception over sixty years. Since this time food delivery services still have the same basic principle to ensure that members of the community can have a hot, tasty and enjoyable meal. The first meal delivery services are believed to have been started during Wartime, London. As a result of the Blitz, many Londoners had lost their homes and their ability to cook for themselves. In response to this need the WVS (Women’s Volunteer Service) produced meals and delivered them to people who had lost practically everything. This caring approach was carried on in various areas of the UK where injured servicemen were provided meals by volunteers in the local vicinity. After the war the first true food delivery service evolved in Hemel Hempstead in 1947. The recipients were still servicemen who were incapable of cooking their own meals but instead of the vans used to transport meals today, these early services apparently used prams, lined with felt and even straw to ensure that the meal was delivered warm. Understandably this type of service was extremely labour intensive requiring a vast network volunteers, each with good cooking knowledge and skills. Today, the processes involved incorporate mass production principles. In the UK food delivery services operate in a number of different ways. There are agency led programmes, typically ran in conjunction with local councils to cater for the local population. There are also private services that cater for those people that would like the benefits of food delivery but do not necessarily meet all of the criteria. In the modern age there are also a number of different ways in which the food is delivered. Some programmes deliver meal that are cooked in a central location and then kept warm as they are delivered. Other programmes cook the food, allow it to cool and then cook the food before delivery in mobile units that both cook and deliver the food. The final type of programme delivers frozen meals that can be heated by the recipient in the microwave or oven. Modern technological research and development related to the food service have brought many advances in methods of food delivery service and in part from the production system and from the complicity of modern day food service operation. 4 Nowadays there are a range of different food delivery services out there catering for the elderly, disabled and also those with special dietary requirements. It is commitment development to caring and ensuring people eat well that has been a consistent theme throughout the of food delivery services. The objective of this study is to know the status of selected Food Delivery Service in Legazpi City which delved into the status, perception of respondents, problems encountered, and the possible intervention may be offered to solve the problem. Statement of the Problem. The study focuses on the food delivery services offered by Fast Food Establishment in Legazpi City. Specifically it sought to answer the following questions. 1. What is the status of food delivery service in Legazpi City, In terms of; a. Packages Offered b. Marketing Strategy c. Time 2. What is the perception of the respondents in a Fast Food Establishment in Legazpi City in terms of; a. Packages b. availability of order c. Time 3. What are the problems encountered by respondents. In terms of; a. Time b. Weather Condition c. Food Presentation 4. What are the possible interventions that may offered to solve the problem encountered; in term of; a. Time b. Weather Condition c. Food Presentation Assumption of the Study 1. The Status of Food Delivery services offered by Fast Food Establishment in Legazpi City varies in terms of packages offered, marketing strategy, and time. 2. The perception of the respondents in a Fast Food Establishment in Legazpi City in terms of packages, availability of order, and quality of the food. 3. There are problems encountered by the respondents in terms of time, weather condition, and food presentation. 4. There are possible intervention that may be offered to solve the problems encountered by the respondents in terms of of time, weather condition, and food presentation. Scope and Delimitation of the Study This study will discuss about Fast food Delivery Services in Legazpi City. It includes packages offered, marketing strategy, and time as well as the perception of the respondents in a Fast Food Establishment in terms of packages, availability of order, and time. It also includes the problems encountered by the respondents in terms time, weather condition, and food presentation. There are possible intervention that may offered to solve the problems encountered in terms of time, weather condition, and food presentation. The population of the study were four (4) owner or manager, twenty-five (25) customer and four (4) delivery man or runner of a fast food delivery services with a total of thirty-three (33) respondents. This study will focus on four well known Fast – Food Chains that offered delivery services in Legazpi City, including McDonald’s, Jollibee, Graceland and Chowking, Fast Food Chains not cited on the above statement are not included in this study. Significance of the Study. This study is significant to the following concern individuals. Franchisees. Findings of this study will provide them additional knowledge and strategies on how to increase their usual sales result of this study will be able to encourage potential investors. This study will also provide some information about how to manage a food delivery service. Delivery Man/Runner. Findings of this study will give the workers the benefit and compensation regarding Customers. Findings of this study will provide them information about what to expect with different ways of delivering the food to the customer. It will also give them an idea about their service that they avail. Researchers. Findings of this study will give the students an exposure and knowledge on how the food delivery is being process. And to further explain the food delivery process. Future Researchers. Results will lead them through further research. The result being gathered may be used as reference for their further studies and better understanding. Notes Delivery Man (though you could be female) and Runner is sometimes used in a few locations who sell meals that can be delivered.

Lyndon Baines Johnson

Lyndon Baines canson, thirty-sixth president of the unite renders (196369), was born in a farmho subprogram on the Pedernales River near Johnson City, Texasi. Johnson grew up amidst p overty. On both sides of his family he had a political hereditary pattern mingled with a Baptist flat coat of preachers and teachers. He graduated (1930) from Southwest Texas State Teachers College (now Southwest Texas State Univ.), in San Marcos. He taught in a Houston high in chill out before becoming (1932) secretary to a Texas coitusman. In 1934 he married Claudia Alta Taylor and they had dickens daughters, Lynda Bird and Luci Baines.A staunch hot bulker, Johnson gained the friendship of the influential Sam Rayburn, at whose behest President Franklin D. Roosevelt made him (1935) director in Texas of the re humankindal Youth Administration. In 1937, Johnson win election to a vacant congressional seat, and he was consistently re- elective through with(predicate) 1946. in spite of Roosev elts survive, however, he was defeated in a special election to the Senate in 1941. He served (194142) in the navy. In 1948, Johnson was elected U.S. Senator from Texas later on winning the Democratic primary by a mere 87 votes.A strong advocate of military preparedness, he persuaded the Armed Services Committee to settle up (1950) the Preparedness Investigating Subcommittee. uphill rapidly in the Senate hierarchy, Johnson became (1951) Democratic cudgel and whence (1953) floor attraction. As legal age leader after the 1954 elections he wielded extensive office, exhibiting unusual skill in marsh alling support for President Eisenhowers computer course of studys. He suffered a serious heart attack in 1955 but recovered to continue his senatorial command.Johnson helpless the 1960 Democratic presidential nominating address to John F. Kennedy, but accepted Kennedys stretch of the vice-presidential position. Elected with Kennedy, he energetically supported the Presidents pr ograms, serving as an the Statesn emissary to nations throughout the world and as chairman of the National Aeronautics and shoes Council and of the Presidents Committee on Equal handicraft Opportunities. aft(prenominal) Kennedys assassination on Nov. 22, 1963, Johnson was utter in as president and de none that he would strive to carry through Kennedys programs. intercourse responded to Johnsons skilful prodding by enacting an $11 billion tax know (Jan., 1964) and a sweeping Civil Rights move (July, 1964). With Johnsons insistent backing, Congress finally adopt a far-reaching civil-rights bill, a voting-rights bill, a Medi worry program for the aged, and measures to improve education and conservation. Elected (Nov., 1964) for a full term in a landslide over Senator Barry Goldwater, he pushed severe for his domesticated program.The 89th Congress (196566) produced more major legislative action than any since the radical(a) Deal. During the Johnson Presidency, Medicare and M edicaid were established to provide medical indemnification for those over 65 and those too measly to pay. During the Johnson Administration, the first environmental economy was passed. A bill providing free medical care (Medicare) to the aged under Social protection was enacted, the Voting Rights Act of 1965 provided new safeguards for African-American voters, and more money went to antipoverty programs.The departments of Transportation and of accommodate and Urban Development were added to the Cabinet. Johnsons domestic achievements were in brief obscured by foreign affairs. Johnsons actions (Feb., 1965) of bombing on North Vietnam aroused widespread enemy in Congress and among the earthly concern and real vigorous anti state of war movement. As the cost of the war shot up, Congress scuttled many of Johnsons domestic programs. After Senators Eugene McCarthy and Robert Kennedy began campaigns for the Democratic presidential nomination, Johnson announced (Mar., 1968) that he would not run for reelection. When Johnson retired from means (Jan., 1969), he unexpended the nation bitingly divided by the war. He retired to Texas, where he died ii.In 1964 the American spate seemed to let on overwhelming endorsement to his achievements. His reelection was followed by the far-famed series of legislative victories establishing the with child(p) companythe roughly great dealary domestic program in American history. Conventional wisdom suggests that President Lyndon Baines Johnson pushed each Congress to the barrier to obtain a maximum progeny of controversial legislative victories. Consequently, slim margins were a soundly deal expected and indeed planned for.A get wind Johnson legislative aide, Henry manor hall Wilson, made this point explicitly, When we have a fat Congress as we did in the Eighty-ninth, then we can hike up our demands to fit the situation. When votes are not razor thin in either case, then we are not doing a good jobiii. Johns on used just about everything in his extensive repertory to get Congress moving and excelled.According to Hugh Sidey, During 1965, Johnson would zero in on a congress- man or a senator and get what he wanted, a good deal. He would lie, beg, cheat, steal a little, threaten, intimidate. But he never incapacitated sight of that ultimate goal, his idea of the corking hosteliv. Substantial preparation was required to pick out that the linchpin of the whole system was the treatment, Johnsons individual(prenominal) techniques of political persuasion and political skillv.A slap-up Society for the American plenty and their fellow men elsewhere was the vision of Lyndon B. Johnson. In his first years of confidence he obtained passage of one of the most extensive legislative programs in the Nations history. During humans War II he served curtly in the Navy as a lieutenant commander, winning a fluid Star in the South Pacific. After six terms in the House, Johnson was elected to the Sen ate in 1948. In 1953, he became the youngest nonage Leader in Senate history, and the following year, when the Democrats won control, Majority Leader. With rare skill he obtained passage of a number of key Eisenhower measures.Johnsons Great Society program was designed to fight poverty in the United States. It consisted of a series of legislation, which included the moving in corps, to provide vocational training for deprived youth Volunteers in Service of America (VISTA) a domestic Peace Corps Head Start, to instruct disadvantaged preschoolers, among another(prenominal) programs. The other part of the Great Society program was the passage of civil rights legislation proposed by the Kennedy Administration.In the 1960 campaign, Johnson, as John F. Kennedys running mate, was elected Vice President. starting line he obtained enactment of the measures President Kennedy had been importunity at the time of his deatha new civil rights bill and a tax cut. Next he urged the Nation to bu ild a great society, a place where the meaning of mans life matches the marvels of mans labor. In 1964, Johnson won the Presidency with 61 portion of the vote and had the widest popular margin in American historymore than 15,000,000 votes.The Great Society program became Johnsons agenda for Congress in January 1965, an aid to education, attack on disease, Medicare, urban renewal, beautification, conservation, development of depressed regions, a wide-scale fight against poverty, control and pr in timetion of evil and delinquency, removal of obstacles to the right to vote.Lyndon Johnson faced the toughest transformation after Kennedys deathvi. Johnson had to confront the grief and desperation many people felt over the loss of a beloved leader and their antagonism toward someone who, however very much he identified with JFK, seemed like a usurper, an unelected, untested replacement for the man the dry land now more than ever motto as more suitable for the job. Johnson understand the essential need for perseveration, for reassuring people at home and abroad that the new President would be faithful to the antecedent administration.The death of a President was harm enough, but Kennedys assassination made his walk a national crisis in self-confidence, a time of doubt about the force of the countrys democratic system and its tradition of non-violent political change. Despite his private fears, Johnson was an inspiration to the country. His public appearances, his use of language, his management of the press promoted feelings of continuity and unityvii.The hallmark of his Great Society social reform program, the War on indigence strove to achieve what LBJs mentor, Franklin D. Roosevelt, could not, an end to the nations most grim social ills and recognition that racism still divided the nation into distinct economic and social groups. For American Jews, LBJs reformulation of fresh Deal liberalism into a group-based, race-sensitive political philosophy ch allenged long-held assumptions about the role of the state and pressed the communitys unionized leadership into the forefront of national public policy debate. Millions of Democratic voters registered their disapproval of LBJ by abandoning their long-time political home and bolting to the Republican Partyviii.Johnsons misanthropic idealism and the unmanageable mysteries of the times converged into the early-American, frontier-style judicature that finally forced us to engender to redefine our nationhood. Lyndon Johnson was rude, intelligent, shrewd, charming, compassionate, vindictive, maudlin, selfish, passionate, volcanic and cold, vicious and generous. He played every part, he left out no emotion in him one saw ones self and all the others. He was not an idealist, but he served ideals when it suited and pleased him. He was not a reactionary, but he fan reaction when it helped him advance himself.He was unfailing and diligent, but he was also narrowly political, and he was sus picious of new ideas. He berated intellectuals because he envied them. He was as personally responsible for American history since 1950 as any other man of his time. passim his career he was consolidating his private riches by a calculating use of public power, and there is an affinity surrounded by this squalid side of his success and the plaguy commercialism in the national ethosix.President Johnsons Presidency will be remembered for the Great Society programs for which he wanted to be remembered, and for the Vietnam War, which eventually forced his resignation.i On both sides of his family he had a political heritage mingled with a Baptist background of preachers and teachersii Encyclopedia member Title Johnson, Lyndon Baines. Encyclopedia Title The capital of South Carolina Encyclopedia, Sixth Edition. publishing company Columbia University Press. say of proceeds New York. Publication category 2004. iii Doris Kearns, Lyndon Johnson and the American Dream ( New York New American Library, 1976. iv Merle Miller, Lyndon New York G. P. Putnams Sons, 1980. v Bernard J. Firestone.1988.Lyndon Baines Johnson and the Uses of Power. Editor, Robert C. Vogt publishing house Greenwood Press. Place of Publication New York summon Number 7. vi At the height of his power as Senate leader, Johnson sought the Democratic nomination for president in 1960. When he lost to John F. Kennedy, he surprised even some of his closest associates by pass judgment second place on the ticket. vii Robert Dallek .2004.Lyndon B. Johnson enactment of a President. Publisher Oxford University Press. Place of Publication New York scalawag Number 227. viii ) Marc Dollinger .2001.The new(prenominal) War American Jews, Lyndon Johnson, and the Great Society. Contributors author. ledger Title American Jewish History. lot 89. Issue 4. Publication Year 2001. varlet Number 437+ ix Ronnie Dugger .1982.The Politician The Life and generation of Lyndon Johnson the Drive for Power, from the Frontier to Master of the Senate. Publisher W. W. Norton. Place of Publication New York Page Number 13.