Recommended Business Writing Style Guides

Recommended Business Writing Style Guides MOST RECOMMENDED The Gregg Reference Manual:A Manual of Style, Grammar, Usage, and Formatting, 11th EditionWilliam A. Sabin, McGraw-Hill, 2011 The Gregg Reference Manual is intended for anyone who writes, edits, or prepares material for distribution or publication. For over fifty years this manual has been recognized as the best style manual for business professionals who want to master the on-the-job standards of business professionals. FOR NEWSLETTERS AND BLOGS The Associated Press Stylebook and Briefing on Media LawEdited by Darrell Christian, Sally Jacobsen, and David Minthorn, Associated Press, 2010 The Associated Press Stylebook, first published in 1977, clarified the news organization's rules on grammar, spelling, punctuation, and usage. Now in its sixth edition, the Stylebook is the standard style guide for most U.S. newspapers, magazines, public relations, and consulting firms. FOR PROOFREADERS The Chicago Manual of Style, 16th EditionThe University of Chicago Press, 2010â€Å"Chicago† is the bible of book publishers. We refer to â€Å"Chicago,† but it is a specialist’s volume. Unless you’re a professional editor or proofreader, this style guide is not needed by most business writers. FOR EVOLVING LANGUAGE Garner's Modern American Usage, 3rd EditionBryan A. Garner, Oxford University Press, 2009I like this resource because it includes a "Language-Change Index," which indicates how well accepted a term is, ranging from Stage 1, widely considered incorrect, to Stage 5, universally accepted as correct. Because business writing language is ever-evolving, this is a helpful guidebook to determine if a usage is now acceptable. FOR UK AND US ENGLISH STYLE DIFFERENCES The Economist Style Guide, 2011 Edition This guide contains a very helpful section on American and British English. American and British business writing is essentially identical. There are spelling and minor punctuation differences, that this text illustrates perfectly. By the way, you should construct documents in your style. If you are British and writing to an American, for example, use British English, rather than American English. Do not use idiomatic expressions or vague phrasings, of course. There is never any significant misunderstanding between UK and US English, as long as one avoids idiom and writes clearly. Trying to adopt a style and voice that is not your own rings false. INTERNAL STYLE GUIDE Do you wish to compile style guidelines, unique to your organization? For example, you may have specific terms you want used with consistency in all documents. Many organization compile an internal style guide, and share it with all employees. Many thanks to the ASTD LinkedIn group for sharing a generic internal style guide, which you can use as a model. (Yet, another reason you should join LinkedIn if you have not yet done so!) Download a copy of this Business Writing Style Guide Internal Template.

Beyond Good and Evil, Aphorism Essay Example | Topics and Well Written Essays - 250 words

Beyond Good and Evil, Aphorism - Essay Example â€Å"Knowing† is the reason as to why Nietzsche thinks philosophers have sought Absolute Truth (Cole, 2006). The act of thinking is the result of an individual, used as the reason and establishes the meaning of thinking. Thinking supposes the comparison of one’s instant situation as compared to other situations known in oneself so that one can ascertain the condition. â€Å"Knowing† lacks â€Å"instant conviction.† As a result, philosophers first intellect themselves before they make decisions or comments (Cole, 2006). Nietzsche depicts Master Morality as the type of morality possessed by those with a strong willpower. It initiates in the dignified type that have an impulsive thought of good deeds, which later develops into bad deeds. Nietzsche depicts Slave Morality as an origin of the weak. It is an effect (Cole, 2006). Negativity and uncertainty characterizes it. Position on morality: Nietzsche supposes there being dominance beyond the moral disquiet and existing on the outer surface of the Slave and Master disputes. This refers to the self-surmounted who cannot exist in real sense since nothing can be beyond morality lacking the perception to differentiate right from

Economic and financial markets Case Study Example | Topics and Well Written Essays - 2000 words

Economic and financial markets - Case Study Example In 1992 Starbucks became a public limited company (www.mhhe.com) through an IPO. The coffee is supplied mainly through its own and franchised coffee-shop chains as well as through supermarkets. Starbucks’ main competitors in the speciality coffee-shop business are Costa Coffee, Barista and Coffee Bean. Though its mainstay remains its coffee brewing business, Starbucks also offers other hot and cold drinks, hot and cold sandwiches, ice cream, pastries and snacks. Many people have bought its mugs and tumblers to express their appreciation for the Starbucks brand. A more recently created Starbucks Entertainment Division and its Hear Music label also offers books, music and films. Clearly Starbucks has expanded from just a coffee label to a much larger enterprise (www.starbucks.com). Comments on Starbucks’ Pricing Strategy In the given assignment, we are asked to comment on the pricing strategy of Starbucks chain. We are told that at a local Starbucks, customers are offered a variety of alternatives with the following price list: Freshly brewed coffee ?1.55 Cafe Latte ?1.99 Capuccino ?1.99 Vanilla Latte ?2.29 Caramel Machiato ?2.65 Cafe Americano ?1.70 Expresso ?1.35 Cafe Mocha ?2.25 White Cafe Mocha ?2.65 The above prices are for the ‘tall’ size of the above beverages. ... tte, Cappuccino and Cafe Americano come in the price range ?1.70 to ?1.99, and the last or uppermost tier is for its fancier offerings such as Vanilla Latte, Cafe Mocha and White Cafe Mocha, costing between ?2.25 and ?2.65 respectively. It is also possible that the people ordering these beverages form different classes of customers for Starbucks. Quite possibly the cost of making these beverages and the additional labour and ingredients that are put in have also affected the final price charged by Starbucks. So we can see that there are three tiers of prices possibly indicating low, medium and high class customer preferences. Anyway as far as a cup of coffee goes, there is not much overall variation between the lowest price of ?1.35 and the highest price of ?2.65 a cup at Starbucks- indeed it is very reasonable and such a price difference will readily be accepted by a consumer (Kotler, 1990). Product pricing theory advises us that when setting the price of a product, we should take i nto account the price elasticity of demand for a product (McConnell & Brue, 2005). However one must regard a cup of coffee as a basic necessity especially in the winter season, so its price elasticity is relatively low. Its only real substitute is tea, but even that loses favour in the winter season. For avowed coffee fanatics, no other beverage will do. Starbucks’ pricing strategy will most likely also be impacted by the price charged by its competitors, whether it is entering into a new marketplace and is willing to offer price discounts in the beginning period, or whether it wants to place itself at the higher end of the market and charge higher prices, focusing only on a select group of high end customers having purchasing power. Obviously it is aided in this by its international

Ralph and Jack in The Lord of the Flies Essay Example for Free

Ralph and Jack in The Lord of the Flies Essay Question 1 There are a number of differences and a few similarities between Jack and Ralph. First of all the main similarity is the fact that both boys are roughly the same age. Then furthermore, there is the fact that both pf them are boys. In addition their share the quality of leadership, or in other words both of them have the abilities to be a leader. Then on the other hand there are the numerous differences they in clued; different style of leadership, different believes, maturity, and the symbol that they represent. Jack and Ralph have a very different style of leading. Ralph has a democratic leadership and Jack is more of a dictator figure. Then furthermore, there is the difference of believes, Jack believes that the main objective on the island is to hunt and Ralph believes that it is to be saved. Then there is the maturity, Ralph is more mature that Jack. And the last difference in the symbols that these characters represent, Jack represents the bad side of human nature and Ralph represents the good side or democracy. Question 2 Piggy represents intelligence and thinking. This idea is proven through out the whole book, until his death. Fist of all there is the fact that because of Piggy the boys were able to create the fire. The secondary, idea is the fact that Piggy acts very mature through out the book. He is even more mature than Ralph. Piggy comes up with ideas that not a single other boy had though of. For example there is the fact that Piggy though of the sundial. Furthermore there is the idea that Piggy constantly reminds Ralph of their objective to the island, and which is to be saved.

Hysteria Changes People Essay -- essays research papers

Hysteria is a mental disorder marked by excitability, anxiety, or imaginary disorders. It can play an important role in people’s lives. Hysteria supplants logic and enables people to believe that their neighbors, whom they have always considered highly respectable, do things they would never expect them of doing. In â€Å"The Crucible†, hysteria causes people to believe their friends are committing deplorable acts. The townsfolk accept and become active in the hysterical climate not only out of genuine religious piety but also because it gives them a chance to express repressed sentiments and to seek reparations from grudges. Hysteria suspends the rules of daily life and allows the acting out of every dark desire and hateful urge under the charade of righteousness. In â€Å"The Crucible† by Arthur Miller, the hysteria due to the paranoia of witchcraft causes Abigail to lie in order to save herself, Danforth to ruin the community, and Proctor to be convicted of w itchery. The hysteria surrounding the witchtrials causes Abigail to lie in order to save herself. She is affected by the hysteria because she does not want to exposed as a liar. She forgets about the people that are close to her in order to protect her reputation and identity. Abigail abandons Tituba, and accuses her of "sending her spirit on me in church; she makes me laugh at prayer" (41). Abigail also says Tituba "comes to me every night to go and drink blood (41). Abigail reacts like this only to save her fro...

Deception Point Page 83

Tolland turned to her. â€Å"You okay? You could have stayed onshore. I told you that.† I should have stayed onshore, Rachel thought, knowing pride would never have let her. â€Å"No thanks, I'm fine.† Tolland smiled. â€Å"I'll keep an eye on you.† â€Å"Thanks.† Rachel was surprised how the warmth in his voice made her feel more secure. â€Å"You've seen the Goya on television, right?† She nodded. â€Å"It's a†¦ um†¦ an interesting-looking ship.† Tolland laughed. â€Å"Yeah. She was an extremely progressive prototype in her day, but the design never quite caught on.† â€Å"Can't imagine why,† Rachel joked, picturing the ship's bizarre profile. â€Å"Now NBC is pressuring me to use a newer ship. Something†¦ I don't know, flashier, sexier. Another season or two, and they'll make me part with her.† Tolland sounded melancholy at the thought. â€Å"You wouldn't love a brand-new ship?† â€Å"I don't know†¦ a lot of memories onboard the Goya.† Rachel smiled softly. â€Å"Well, as my mom used to say, sooner or later we've all got to let go of our past.† Tolland's eyes held hers for a long moment. â€Å"Yeah, I know.† 98 â€Å"Shit,† the taxi driver said, looking over his shoulder at Gabrielle. â€Å"Looks like an accident up ahead. We ain't going nowhere. Not for a while.† Gabrielle glanced out the window and saw the spinning lights of emergency vehicles piercing the night. Several policemen stood in the road ahead, halting traffic around the Mall. â€Å"Must be a hell of an accident,† the driver said, motioning toward some flames near the FDR Memorial. Gabrielle frowned at the flickering glow. Now, of all times. She needed to get to Senator Sexton with this new information about PODS and the Canadian geologist. She wondered if NASA's lies about how they found the meteorite would be a big enough scandal to breathe life back into Sexton's campaign. Maybe not for most politicians, she thought, but this was Sedgewick Sexton, a man who had built his campaign on amplifying the failures of others. Gabrielle was not always proud of the senator's ability to put negative ethical spin on opponents' political misfortunes, but it was effective. Sexton's mastery of innuendo and indignity could probably turn this one compartmentalized NASA fib into a sweeping question of character that infected the entire space agency-and by association, the President. Outside the window, the flames at the FDR Memorial seemed to climb higher. Some nearby trees had caught fire, and the fire trucks were now hosing them down. The taxi driver turned on the car radio and began channel-surfing. Sighing, Gabrielle closed her eyes and felt the exhaustion roll over her in waves. When she'd first come to Washington, she'd dreamed of working in politics forever, maybe someday in the White House. At the moment, however, she felt like she'd had enough politics for a lifetime-the duel with Marjorie Tench, the lewd photographs of herself and the senator, all of NASA's lies†¦ A newscaster on the radio was saying something about a car bomb and possible terrorism. I've got to get out of this town, Gabrielle thought for the first time since coming to the nation's capital. 99 The controller seldom felt weary, but today had taken its toll. Nothing had gone as anticipated-the tragic discovery of the insertion shaft in the ice, the difficulties of keeping the information a secret, and now the growing list of victims. Nobody was supposed to die†¦ except the Canadian. It seemed ironic that the most technically difficult part of the plan had turned out to be the least problematic. The insertion, completed months ago, had come off without a hitch. Once the anomaly was in place, all that remained was to wait for the Polar Orbiting Density Scanner (PODS) satellite to launch. PODS was slated to scan enormous sections of the Arctic Circle, and sooner or later the anomaly software onboard would detect the meteorite and give NASA a major find. But the damned software didn't work. When the controller learned that the anomaly software had failed and had no chance of being fixed until after the election, the entire plan was in jeopardy. Without PODS, the meteorite would go undetected. The controller had to come up with some way to surreptitiously alert someone in NASA to the meteorite's existence. The solution involved orchestrating an emergency radio transmission from a Canadian geologist in the general vicinity of the insertion. The geologist, for obvious reasons, had to be killed immediately and his death made to look accidental. Throwing an innocent geologist from a helicopter had been the beginning. Now things were unraveling fast. Wailee Ming. Norah Mangor. Both dead. The bold kill that had just taken place at the FDR Memorial. Soon to be added to the list were Rachel Sexton, Michael Tolland, and Dr. Marlinson. There is no other way, the controller thought, fighting the growing remorse. Far too much is at stake. 100 The Coast Guard Dolphin was still two miles from the Goya's coordinates and flying at three thousand feet when Tolland yelled up to the pilot. â€Å"Do you have NightSight onboard this thing?† The pilot nodded. â€Å"I'm a rescue unit.† Tolland had expected as much. NightSight was Raytheon's marine thermal imaging system, capable of locating wreck survivors in the dark. The heat given off by a swimmer's head would appear as a red speck on an ocean of black. â€Å"Switch it on,† Tolland said. The pilot looked confused. â€Å"Why? You missing someone?† â€Å"No. I want everyone to see something.† â€Å"We won't see a thing on thermal from this high up unless there's a burning oil slick.† â€Å"Just switch it on,† Tolland said. The pilot gave Tolland an odd look and then adjusted some dials, commanding the thermal lens beneath the chopper to survey a three-mile swatch of ocean in front of them. An LCD screen on his dashboard lit up. The image came into focus. â€Å"Holy shit!† The helicopter lurched momentarily as the pilot recoiled in surprise and then recovered, staring at the screen. Rachel and Corky leaned forward, looking at the image with equal surprise. The black background of the ocean was illuminated by an enormous swirling spiral of pulsating red. Rachel turned to Tolland with trepidation. â€Å"It looks like a cyclone.† â€Å"It is,† Tolland said. â€Å"A cyclone of warm currents. About a half mile across.† The Coast Guard pilot chuckled in amazement. â€Å"That's a big one. We see these now and then, but I hadn't heard about this one yet.† â€Å"Just surfaced last week,† Tolland said. â€Å"Probably won't last more than another few days.† â€Å"What causes it?† Rachel asked, understandably perplexed by the huge vortex of swirling water in the middle of the ocean. â€Å"Magma dome,† the pilot said. Rachel turned to Tolland, looking wary. â€Å"A volcano?† â€Å"No,† Tolland said. â€Å"The East Coast typically doesn't have active volcanoes, but occasionally we get rogue pockets of magma that well up under the seafloor and cause hot spots. The hot spot causes a reverse temperature gradient-hot water on the bottom and cooler water on top. It results in these giant spiral currents. They're called megaplumes. They spin for a couple of weeks and then dissipate.† The pilot looked at the pulsating spiral on his LCD screen. â€Å"Looks like this one's still going strong.† He paused, checking the coordinates of Tolland's ship, and then looked over his shoulder in surprise. â€Å"Mr. Tolland, it looks like you're parked fairly near the middle of it.† Tolland nodded. â€Å"Currents are a little slower near the eye. Eighteen knots. Like anchoring in a fast-moving river. Our chain's been getting a real workout this week.†

Livestock Is An Important Sector Of Agriculture - 1221 Words

1.0 Introduction Livestock is an important sector of Agriculture in the Economy of the Developing countries of the world (Barrett Mutambatsere, 2005). A large portion of the households in the developing countries keep livestock(Kirimi, Gitau, Olunga, 2013). These Livestock provides employment to a large portion of the populations that are found in the LDCs and contributes to the gross domestic product (GDP) of the countries((Kumar et al., 2008);Dastagiri et al., 2013). Livestock provides food in the form of animal protein and nutrients. The importance of livestock sector is emphasized by the inclusion of the sector in most of the development plans of these LDC countries(Kenya(RoK), 2011). The LDC mainly relies on agriculture for growth and development of their economies(Pretty Hine, 2001). Most of the households in the LDC are involved in agriculture for the livelihoods(Region Unit, 2005). However, a significant number of these households in LDC are faced by threat of malnutrition and live below the poverty line(Statistics, 2009)(Masai, Mbithi, Mwangi, 2005). In most of the households livestock keeping is done for subsistence reasons and most of the outputs are consumed by the households(Bellemare.M.F Barrett.C, 2006). However in some instances some of the surplus is sold at the market(Barrett Mutambatsere, 2005). The livestock herd sizes are usually limited by resources constraints(Ndoro, J.T., Mudhara, M., Chimonyo, 2014). The small holder households areShow MoreRelatedEmissions Trading Scheme Essay1538 Words   |  7 PagesNew Zealand Emissions Trading Scheme (NZ ETS) is about the environment protect and punishing pollution. ETS is except the agriculture, but agriculture is occupy the half emissions. The article discusses the agriculture should into the ETS and the reason for agriculture. Then, the influence and connect on technology. 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